White Gold

History of white gold

White gold was first introduced in the 1920's. It was achieved by adding alloys to yellow gold, such as nickel, palladium, platinum, and zinc. It was introduced as an affordable platinum substitute for engagment and wedding rings. It was not only a cheaper alternative to platinum, but a stronger alternative to silver. White gold is fashionable and desirable, used to enhance diamonds and colored gemstones. However, it is hard market to regulate because there is no legal definition or industry standard for white gold alloys.