Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously, tennis shirts. The company can be recognized by its green crocodile logo. Lacoste has the reputation of being culturally preppy, especially in some countries like the United States. René Lacoste, who with his teammates “The Musketeers” won the Davis Cup in 1927. Even the crocodile logo associated with the brand came from tennis. René Lacoste was nicknamed “The Crocodile” by the U.S. press. According to the official Lacoste company history, in 1927, René Lacoste made a bet with the Captain of the French Davis Cup team concerning a suitcase made from alligator skin. The team captain promised the formidable player that he would buy the suitcase for René Lacoste if he won every important match for the team. He did win all those matches, and since then, the young player became “The Crocodile.”
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